We’re passionate about crafting exceptional branding and packaging design that resonates with conscious consumers to tell your story. Our agency specialises in developing eco-friendly and sustainable packaging solutions for food, beverage, pharmaceutical, and personal care brands committed to making a positive impact.
What does successful packaging design look like? The adage of ‘Don’t judge a book by its cover’ sounds pretty hunky dory if we’re being spiritual. But research tells us otherwise. A variety of studies tell us that a majority of consumers (from 60-90% across sources!) make a buying decision based on how the packaging looks – and any top packaging design company with an impactful presence cannot ignore the aesthetic aspect.
The team at Elephant is extremely well-versed in this department, where we determine colour, typography, placement and more with an intuitive understanding of products, their category codes and other theoretical aspects within the field of art and related aesthetics. We also undertake extensive research that includes culture theory, sociology, ethnographic analysis and more to understand the impact of certain visuals, typography and colours – all of which goes into determining what the package will look like.
This ensures that as your product enters the highly competitive shelf-space, be it on the retail shelf, in an online e-commerce portfolio, a brochure or otherwise: it distinguishes itself in a definitive manner. More importantly, like all good packaging is supposed to do within the 3-second span of time that the consumer has to make buying decisions: it cultivates desire in their minds.
Any packaging design company can, in theory, create packaging that is attractive and differentiated due to the increasing inundation in the field of graphic design. As imaging tools become increasingly accessible, this isn’t a callous statement when it comes to the technical know-how for designers. However, what is often lost is the brand story – and the effective translation of the brand’s intent and vision onto the surface of the packaging structure.
Our designers go the extra mile to provide a host of packaging design services that are specifically geared for this intent, such as conducting business intent workshops, leveraging extant economic trends, translating consumer insights into aesthetic form as well as conducting sentiment analysis to determine what extent brand image exists within the consumer’s mind and what can be done to improve upon/redirect it via packaging design.
Questions like: Is your product playfully aligned or serious? Premium or standardized? Overtly approachable or measurably aloof? Ultimately, what is the prominent emotion it focuses on? This may range from envy to power, self-pampering to self-less, sombreness or celebration – the potential is limitless.
Changing times require changing narratives and so it is with our packaging design services. The young consumer demands new standards for brands to uphold, such as material sustainability, ethicality in production and disposal, an environmentally friendly outlook, scientific potency and more. Our designers actively work to advise brands on aligning their core processes with these paradigms. In tandem, we ensure that the communication on their packaging also provides a glimpse into the brand’s inner workings and personality without over, or understating details.
